Advanced Painting & Wood Repair
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Advanced Painting & Wood Repair
  • Home
  • About Us
  • Services
  • Clients
  • Project Gallery
  • Contact Us
  • Privacy Policy
  • Terms & Conditions
  • Opt-In

About Advanced Painting & Wood Repair

Worker adjusting ladder against a gray house, wearing a white shirt with a red logo.

Advanced Painting and Wood Repair specializes in exterior painting, wood repair, and deck systems, proudly serving Southern California homeowner associations, apartment communities, and commercial property owners and managers. Our commitment to craftsmanship and genuine care for our clients have made us an industry leader for 50 years.

ADVANCED Painting & Wood Repair was founded in 1976 by Allen Moser, who arrived in California with big dreams and a paintbrush in hand. As new construction boomed, Allen and his original crew painted entire neighborhoods, building deep expertise and lifelong connections along the way.


In 1980, ADVANCED earned its very first Homeowner’s Association client through U.S. Affiliated Properties, marking the start of a five-decade partnership with residential communities. As one of the earliest members of the Community Associations Institute (CAI), ADVANCED has remained an active champion of both CAI and CACM, earning a reputation as a trusted voice in the painting industry.


In the early 1990s, Gerry Soneff joined forces with Allen, bringing specialized expertise in wood and wrought iron repair. Together, Allen and Gerry expanded our skilled teams and broadened our trades, solidifying ADVANCED as a true full-service partner. Over the decades, our work has spanned everything from single-family homes and HOAs to apartment communities, commercial plazas, and retail centers across Southern California.


Our greatest strength is our people. Many of our project supervisors and crew members have been part of the ADVANCED family for 20 to 30 years, bringing an extraordinary depth of hands-on knowledge to every job site. Half a century in business has also earned us lasting relationships with top paint and lumber suppliers, allowing us to pass exceptional value, high-grade materials, and cutting-edge product insights directly to you.


It is our hope that ADVANCED Painting & Wood Repair can offer you the advantages of reputation, reliability, quality & value.


Experience the Advanced Advantage.

Our Team

Gerry Soneff

Sharon Soneff

Sharon Soneff

President & CEO

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Sharon Soneff

Sharon Soneff

Sharon Soneff

Vice President

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Jake Williams

Sharon Soneff

Jake Williams

Operations Manager

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Tim Smith

Danielle Heath

Jake Williams

Estimator  |   Project Manager

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Danielle Heath

Danielle Heath

Danielle Heath

Office Manager

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Malia Williams

Danielle Heath

Danielle Heath

Business Development Manager   |   Accounting

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Gerry Soneff, President

Coming from a lineage of entrepreneurial craftsmen, Gerry grew up under the tutelage of a hardworking, business-owning grandfather who passed on to him the mastery of many trades. After getting his contractor’s license in the 1980s, Gerry first pursued residential remodels and commercial tenant improvements as well as building custom and spec homes.


His first-hand experience and wide-reaching command of the trades sets Gerry apart from many of his peers. In the 1990s, he met Advanced Painting Founder Allen Moser. They forged a working relationship that still endures today. Gerry undertook the execution of all of Advanced Painting’s wood repair contracts, eventually supervising the company’s wood and paint projects. Combining their unique strengths enabled Gerry and Allen to grow the company’s foothold and reputation in the marketplace. In 2015, Gerry was elected CEO and President of Advanced Painting & Wood Repair, bringing to the company a fresh energy and a renewed commitment to quality, honesty and reliability.

Sharon Soneff, Vice President

With a background in brand development, design, and sales, Sharon Soneff brings a diversity of strengths to Advanced Painting & Wood Repair. As the owner of her own successful art licensing company, Sonnets Studios, Sharon has a strong business sense and passion for serving others with excellence and integrity. Her ties to the paint industry date back more than 30 years to the mid-1980s when she worked as a space planner and design assistant to an interior designer from the American Association of Interior Designers. In addition to selecting textiles and furnishings for their clients, paint specifications were nearly always a part of their largely commercial projects.


Her relationship with paint was forever sealed when she met and fell for a painter/contractor who performed projects for the design firm and its clients. Some years later, after Gerry and Sharon were married, Sharon worked for the Dunn-Edwards Paint Corporation where she worked in sales and gained notice as a talented color consultant. In 1991, she helped pilot the then innovative management services department for Dunn-Edwards, servicing property managers, community managers and their residents with specifications, color consultations and management support. Today Sharon can be found embracing many roles at Advanced, bringing her thoughtful insight and people-centered mentality to all of those roles.

Jake Williams, Operations manager

Jake is primarily responsible for all of the project management, estimating and scope of work preparation for Advanced Painting & Wood Repair. He has a strong background in construction having previously worked for a general contracting company in Colorado. Jake joined the team in 2017 and has continued to increase Advanced's foothold in the marketplace.


In addition to handling the estimating for Advanced, Jake is also involved with helping to manage projects through their completion. Jake has consistently demonstrated a high level of integrity and excellence in his work. He has earned a great deal of trust with his clients and that has translated into strong partnerships and successful projects.

Tim Smith, Project Manager

Tim is our lead Estimator and Project Manager. Tim joined our team in 2021, and brings a decades-long background in the industry, having worked a paint counter back in the day. His personable disposition & strong customer service skills make him a great touchstone for our clients, our vendors, and crews. He has a commanding knowledge of our operations and what is required in the field to accomplish the goals of our clients. 


Tim is conscientious, detail-oriented, and people-centered. From job walks, to board presentations, to scope of work preparation/bidding, to project oversight, Tim does it all with a great attitude. Easy to work with, and eager to serve, Tim is truly an asset to the Advanced team.

Danielle Heath, Office Manager

Danielle joined the Advanced team in 2016 as an Administrative Assistant. She has grown in her role at Advanced taking over as the Office Manager in 2018. Danielle is extremely resourceful and has a get it done mentality. She helps to manage all HR, Payroll, Insurance Coordination, Scheduling and Customer Service.


Danielle came to Advanced after a successful career in customer service and she has excelled in her management of client interactions as well as management of Advanced personnel. Danielle has brought a high level of professionalism and dedication to the Advanced team. We are proud to have her with us.

Malia Williams, Business Development manager & accounting

 Malia handles the Accounting department for Advanced, but we also are fortunate enough to leverage her great interpersonal skills for Marketing roles as well. The newest member of our management team, Malia joined us in 2024 having previously worked in administrative positions at both an HVAC company & a plumbing company, and additionally was a real estate broker in Colorado. If that weren’t enough, she also has an EMT certification and is a licensed doula! 


Malia’s versatility uniquely equips her to adeptly handle all the tasks her role here at Advanced asks of her. She maintains the steady pace of invoicing, keeping the pulse on our financials, while also assisting with various marketing endeavors. She performs those tasks with kindness, grace, and clarity each day, proving her to be an invaluable team member.

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